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Creator´s Spotlight

Category: EYE Creators
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Jorge Rodríguez Gerada

Cuban-American artist resident in Barcelona Jorge Rodriguez Gerada was in the 90´s one of the founders of the Culture Jamming movement in NYC. They worked on the streets modifying billboard campaigns and tweaking the semiotics of brand logos to create satirical social commentaries and challenged public perception of cultural icons. In 2002 he moved to Barcelona where he began his ‘Identity Series’, a dialogue with a local community through art. These portraits transformed local, anonymous residents into social icons, giving relevance to an individual’s contribution to the community and touching upon the legacy that each life has to offer.

His urban interventions have been seen in the U.K., Slovenia, Brazil, Barcelona, Madrid, Granada, México, Australia, NY and Argentina among other places.  http://www.jorgerodriguezgerada.com/

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